Recently, one of the top General Insurance companies in India released an advert / campaign launching a Selfie-based Face Scan for detect health vitals. What does the Selfie Face Scan promise? Based a Selfie from a phone, it commits to measure / detect below… Heart Rate Oxygen Level Respiration Rate Stress Level Blood Pressure Is this possible? Before I try…

My brief experience with Jayanagar Jaguars — helping me reach my fitness and running goals With many locations in Bangalore, and few more across India, JJs is the largest running group in India. I joined Jayanagar Jaguars earlier this year, as I was (in many ways “is” as well) out…

Looking deeper into Apache Unomi and where it can fit in enterprises In an earlier post on Layman’s guide to understanding the Customer Data Platform, we discussed what a CDP is and what it’s core features are. Expanding below, on those key CDP features and why enterprises implement a CDP… …

Never miss Customer names in emails I received an email recently. It was addressed to “NAME”. It kind of annoyed me for few seconds.

In this blog, we explain what a Customer Data Platform (CDP) is and explore the features of the platform one step at a time CDP Institute defines a Customer Data Platform (CDP) as below. They go on to elaborate this definition, by breaking down each component in that definition. “A…

How can we strengthen Recommendation systems to make it useful for the Customers as well as enable Business users to provide inputs? This happened recently while the customer was ordering flowers for his wife at Whole Foods. And, as expected, this took off on Social Media with many funny and…

Indigo airline’s (leading private airline in India) Twitter reply to a customer’s tweet last year gained lot of bad publicity for the airline. A disgruntled customer had tweeted about misplaced baggage, but it was a sarcastic tweet thanking them. Indigo’s reply was to thank the customer. …

What is it? Wikipedia defines it as “Analysis paralysis or paralysis by analysis is the state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.” This is quite common in our lives, may be not for decisions in day to day tasks…